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Thursday, February 21, 2013

Communications Initiatives for the upcoming CSW

As CSW57 is a short time away, we wanted to take the opportunity to update you on various communications initiatives.

1.       Website
·         All logistical information about the session and side-events: http://j.mp/WuZCYb
·         In Focus page (will go live on 27 Feb): comprehensive web page on the issue of violence against women and girls (stories, multimedia, facts & figures, etc.): http://j.mp/Xx17VT (English), http://j.mp/UIKdVL (Spanish), http://j.mp/XpE65y (French)

2.       Social media engagement
·         You will be able to access the latest information on logistics, the official sessions and the side-events through @UN_CSW on Twitter and UN CSW on Facebook. The hashtag is #CSW57, which you are invited to use when tweeting from events and to share your thoughts.
·         We will also engage in extensive social media outreach around #CSW57 and ending violence against women through our UN Women accounts:  @UN_Women (English), @ONUMujeres (Spanish), and @ONUFemmes (French) on Twitter; UN Women (English), ONU Mujeres (Spanish), and ONU Femmes (French) on Facebook.
·         We are holding an #AskUNWomen Twitter chat with our Deputy Executive Director Lakshmi Puri on CSW57 and ending violence against women and girls on 25 February at 11am EST. You are invited to ask questions to her through the hashtag #AskUNWomen on Twitter or on our Facebook page, and to follow her responses coming from the @UN_Women Twitter account.
·         When you are at the Visitors’ Entrance, take a picture of you in front of the CSW banner displayed at the fence and tweet it out via the hashtag #CSW57. You might be retweeted by @UN_CSW!

3.       Say NO – UNiTE platform
·         Through the global advocacy platform Say NO – UNiTE to End Violence against Women, we want to highlight your campaigns and initiatives to end violence against women and girls, and generate public engagement. Post your initiative on www.saynotoviolence.org or write to us at saynotoviolence@unwomen.org. In the context of the COMMIT initiative, we are highlighting government commitments on ending violence against women at www.saynotoviolence.org/commit and through the hashtag #SayUcommit on Twitter.
·         We will engage in extensive social media outreach around #CSW57 and ending violence against women through our Say NO – UNiTE accounts: @SayNO_UNiTE on Twitter; Say NO – UNiTE on Facebook. We invite you to donate one tweet through the crowdspeaking platform Thunderclap, which stores all tweets and releases them together on 4 March: http://j.mp/YvRlS4
·         The UN Secretary-General’s UNiTE campaign has proclaimed every 25th of the month as Orange Day! Wear orange on 25 February to take a stand on ending violence against women, take a picture and tweet it out through the hashtag #orangeday, or upload it to the Say NO – UNiTE Facebook page.

4.       International Women’s Day (IWD) and One Woman song launch, 8 March 2013
·         The theme of this year’s International Women’s Day on 8 March is “A Promise is a Promise – Time to take Action on Ending Violence against Women and Girls”. More information and material will be posted at http://owl.li/hQvy7. The hashtag on Twitter is #IWD2013.
·         On the occasion of IWD, UN Women will launch its theme song “One Woman”. It is the first theme song for a UN agency. Overall, 24 artists have participated, making it a truly global endeavor. The teaser website will be launched on 22 February at http://song.unwomen.org, where the song and music video will be available for downloading and sharing on 8 March. The hashtag is #1woman. Donate a tweet through Thunderclap to be released on 8 March, download the song and share it with your friends!
·         Love the One Woman song? Come sing with us! We will set up a karaoke booth in the Mandela space of the North Lawn Building (1st floor). Please look out on the events calendar, social media, and the screens in the lobby for the exact date and time. You might be the next YouTube star!

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